There’s no denying that Twitter is a great viral marketing channel. Here’s a tip on how you can leverage your existing digital media marketing efforts such as email newsletters or a facebook fan page to cross promote your Twitter account. Getting a user to virally promote your product/service isn’t easy, so making it as effortless as possible is of value.
Twitter allows you to update your status through the query string parameter named “status=” (the query string is everything after the question mark in a URL).
If you create a link with “http://twitter.com/home?status=enter_text_here” where “enter_text_here” is the status update, it will bring your users to twitter.com and create a tweet. All they need to do is press their update button.
An example application of this is an email newsletter. Ask your users for their help. For example, here’s a link I sent out asking our users to help promote us.
You all have been such a huge part of our success thus far and your feedback has taken our concept product and turned it into something that is both very useful as well as truly innovative. THANK YOU!
We need your help to continue to spread the word about Frugalytics and here are a few ways you can do that:
1. Do you use Twitter? Click this link to update your status with “Check out @Frugalytics – Awesome hand picked deals to your twitter feed. Or try http://frugalytics.com on your cell!”
Let me know your thoughts and comments!